The guys over at Lucid went a little punk with the slightly DIY look for this years Fall/Winter collection.
They’ve left us and headed for NY but the boys are still all over every noteworthy site as to be expected. My next question is when’s the price going up? With this kind of pub the Twins are going to be able to charge whatever they want in a second.
Really dope stuff guys can’t wait to see it on the street.
The clean. From the shoot to the apparel. I mean dammit guys take note. You really going to let these youngster come in and completely dominate the Atlanta apparel scene?! LOL!
Okay but seriously guys what can even be said at this point. This is a real apparel line. The likes of which we have note seen on the scene in a while. I mean who has pants, shorts, stitch work and jackets currently? In the past 3 years? 6 years? I truly can’t remember any?
Being a part of the scene you get to watch the growth of all the small entities become larger and larger. I’m not sure if I have ever seen growth this rapid.
MATERIALISTIC from Tyler Mitchell on Vimeo.
Beautifully shot but I really didn’t expect anything less from the Lucid guys. They seem to be very thorough when it comes to what they do.
One thing that I thought was awesome about this was the idea that it paints of them turning a passion into money without it seeming forced. When it comes to the way they spoke about apparel it almost seemed like owning a line was just the next logical step.
Love the explanation of the logo as well, it’s more that just a dope symbol. It also seems like their originality isn’t forced. They seem to just be doing what other lines wanted to but didn’t, or couldn’t. Seeing those stitching machines going to work on those jackets was just a legitimizing moment. If you didn’t think they where serious before…
Dope stuff guys. Know let me go get my money up before they drop that reversible bomber again. LoL.
Since we’re plugging Rome’s new visual I thought why not give some promo to the guys who created his attire. The Lucid Guys (also Atlanta natives) 2013 Winter Lookbook.
These guys make some really dope stuff. We’ve feature their apparel before. Really cool kids. Super young if I remember which is crazy because their line is probably one of the most legit in the city right now. Definitely worth the price difference.
This was pretty cool. The Two9 Boys got there apparel in Wish recently. Good look guys.
Go check it out. Cop something HERE
@Two9 / @wishatl
Because these boys are in the street that’s why. Basically selling out of every item and here’s to hoping they re-up on the line sometime soon.
If you haven’t seen these boys around Atlanta then you don’t get out much. I just wasn’t on my game enough to catch one of these pieces before they sold out but I will for sure be keeping an eye out from now on for this line. Can’t wait to see there fall collection. Keep it up boys.
Check their lookbook HERE
@LucidFC / @Lucid_Betts / @Lucid_Chet
KxNG Apparel is having their launch party at City of Ink on the 28th. Be on the look out for these guys. I took a peek at their lookbook and they have some really dope stuff coming down the pipe. You’ve been warned.
@KXNG_ / @KXNGAPPAREL / @CITYOFINK